The Death of "FAST FASHION" - Why Achin Bindlish refuses to follow the herd
In a world obsessed with more - more trends, more drops, more consumption - the fashion industry is spiraling into a culture of overproduction and waste. Fast fashion giants churn out collections weekly, pushing consumers into a never-ending loop of buying, discarding, and repeating. But not everyone is playing along. At Achin Bindlish , we’ve chosen to take a stand - and it’s raising eyebrows. We Don’t Chase Trends. We Challenge Them. While most labels chase what's in this week, we design what lasts . Our pieces are meant to transcend seasons, not disappear with them. This philosophy, though applauded by conscious consumers, has sparked critique in industry circles. “Too slow,” some say. “Not scalable.” We disagree. Slowing down isn’t a weakness - it’s a rebellion . In an era of throwaway culture, timelessness is radical. The Problem with Fast Fashion (That No One Wants to Talk About) Let’s talk numbers. The fashion industry produces 92 million tons of textile waste per y...